Advertising

B.S. in Communication - Advertising

With hundreds of ways to advertise in today's world, there's never been a more exciting time to major in communication with an emphasis in advertising!

Here, you'll learn about advertising principles and best practices, desktop publishing, campaign strategies and business analysis, among other courses. Advertisers are utilized by large and small companies across the world, and they will depend on you to craft their specific messages to their audiences. Our program also encourages you to take courses in advanced public speaking, film and video making, non-verbal communication and persuasion. From there, you can show off your skills and work with others in the Lamar Advertising Federation, our student chapter of the American Advertising Federation.

Student-produced commercial for My Fox Beaumont